Seoltab
Seoltab aims to go beyond traditional, grade-centric education by providing an enjoyable learning experience. Analyzing the strengths and teaching styles of tutors from the top universities in Korea, they offers personalized services to students. Seoltab is an innovative education industry startup company, I participated in improvement of UIUX design and new design system, additionally created various styles of graphic design that can attract the interest of Generation Z.
Case
In-house DesignType
Web & App UIEvent banner
Tools
Figma, Photoshop, IllustratorMy role
Redesign Landing page By enhancing the main page design, our aim was to boost counseling inquiries and drive product purchases. Following the sales team's plan in the marketing department, I conducted a significant redesign, incorporating unused elements for a more intuitive look. Targeting parents due to the payment dynamics in education, the design prioritized readability and cleanliness. While eliminating the old-fashioned feel to create appealing products for students, the outcome saw counseling inquiries rise from 432 to 720, counseling calls from 321 to 534, and product purchases increasing from 214 to 350, approximately 1.6 times growth compared to the previous month.
Graphic design Worked with the marketing team to create eye-catching event banners and graphics. Together, we identified the target audience and I developed a design tone that truly resonated with them.
Concept Design
I designed graphic posters for an online winter school event, inspired by the Y2K trend and 90s nostalgia popular among Korea's Gen Z. To bring back the old-school online learning feel, I created banners with a retro, early-internet look. I also tried other approaches, like using cozy textures to evoke warm winter feelings or incorporating glowing elements to capture the winter season's excitement.
